Enter user name and password:


VitiSynth Full Entry

Reference: Bursting the bubble? The hidden costs and visible conflicts behind the Prosecco wine ‘miracle’
Key Statements


Prosecco, a wine that two decades ago was virtually unknown outside of Italy and was considered inferior to other sparkling wines, has become immensely popular. But how did Prosecco producers gear up to meet a booming demand in a highly regulated wine industry such as Italys? Is this an example of an inclusive growth trajectory? Who is capturing the benefits of this growth and who is bearing its hidden costs? Through the case study of Prosecco, I identify the everyday practices and struggles that underpin the growth of Prosecco in relation to nature, landscape and land use, and examine how the environmental, health and other hidden costs of agro-food value chains shape various layers of visible conflict. The great growth that has characterized the ‘Prosecco miracle’ of the 2010s arises from the reinvention of a geographic origin that was under threat following the 2008 EU wine reform. The ‘discovery’ of a village named Prosecco, located quite far from the original core area of Prosecco production, provided the vector for a large expansion of Prosecco viticulture and wine production, and the emergence of a veritable export bubble. This expansion, supported by key institutions, regulators and the regional political elite, is putting pressure on nature and landscapes and is fomenting local protests against indiscriminate agro-chemical spraying. I find that, while the industry claims to be addressing its key sustainability challenges, a number of conflicts and tensions persist. Ultimately, the case study of Prosecco provides key insights to current debates on the hidden costs of agro-food value chains and their resulting conflicts – confirming that commodity expansion is often linked to processes of appropriation of nature, landscapes and territories, and to the ability of business to capture surplus while externalizing the hidden social, health and environmental costs of production.

(highlighting by VitiSynth)

Link to paper-



Partially indexed reference.

View Interactions

VitiSynth Review
Go Back


Due to the complex nature of Ercofid Pure-Liquid and its capability to act on several different wine faults simultaneously, wines can be treated much more precisely and the positive aromas remain unharmed

Publication Details

Published: 2021
Publication: Journal of Rural Studies
Issue: 2021 86 p542-553
Author: Ponte S 2021


Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

List of sponsors.. Read more