ADVANCED INTERACTION SEARCH

VitiSynth Full Entry

Reference: Wine-related aromas for different seasons and occasions- Hedonic and emotional responses of wine consumers from Australia, UK and USA
Key Statements

Abstract-

It is still not fully clear how particular aromas in wine may affect consumers’ liking and emotional responses, and whether these change in different contexts and seasons. Therefore, a study was conducted with 3000 regular wine consumers from Australia, UK and USA using an online survey that assessed liking for 59 wine aromas, and from which 9 aromas, selected as representatives of groups of similar aromas, were profiled for elicited emotions by the ScentMove™ scale.
The most liked wine aromas across all countries were ‘berry-like’, followed by ‘vanilla’, ‘chocolate’, ‘citrus-like’ and ‘honey’. Interestingly, aromas with the same liking rating displayed significantly different emotional profiles which seemed to drive differences in preferred consumption occasion and season. For example, highly liked ‘passionfruit’ aroma, associated with happy, relaxed and romantic emotions, was suitable for many occasions and seasons, ‘lemon’ evoked energetic emotions and was preferred in wines consumed at parties/BBQs in summer, while ‘chocolate’ would fit well in a restaurant. Hedonic and emotional responses towards selected wine aromas differed between various demographic groups. Gender, age and consumption frequency had greater effects than education or income, with similar patterns found in each country indicating similarity in wine cultures and the language used. The national influence was more reflected in the polarised rating by the USA consumers compared to UK and Australia. This information could be utilised to produce wines for specific occasions and seasons.

(highlighting by VitiSynth)

Link to paper-

https://www.sciencedirect.com/science/article/pii/S0950329318305883?via%3Dihub

https://doi.org/10.1016/j.foodqual.2018.07.011


Partially indexed reference.

View Interactions

VitiSynth Review
Go Back

Vitisynth

Publication Details

Published: 2018
Publication: Food Quality and Preference
Issue: 2018 71 p250-260
Author: Ristic R 2018
Recommendation:

Must Read

Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Date: 3rd February 2015
Polls:0009:Data standards:03 Malvidin-3-glucoside or Malvidin-3-O-glucoside or Malvidin 3-O-β-D-glucoside?

Malvidin-3-glucoside or Malvidin-3-O-glucoside or Malvidin 3-O-β-D-gl...Read more

Date: 26th January 2015
Admin Synth:Guides:Data standards:Wine industry research papers (draft standard)

I think we should be developing a standard for wine industry research ...Read more

Wine Industry Data Standards.. Read more

test