VitiSynth Full Entry

Reference: The Business of Wine Tourism- Evolution and Challenges
Key Statements


Wine tourism is a significant way for wineries to drive and boost profits. Thus, wineries and their related stakeholders (associations, institutions, and professionals) must carefully plan their wine tourism strategies. To achieve these, they need to critically consider factors such as resource dependency and management, as well as relationships building among the wineries and the territory. This chapter proposes and discusses an interpretative framework for helping wineries to shape their wine tourism strategy and form their tourism offering that is based on two factors: market positioning (i.e. the market needs and orientation) and the role of territory. To achieve that, the chapter starts by exploring emerging trends and insights in the field of wine tourism, and the importance of strategic planning of wine tourism activity. Practical implications and examples of the framework are also provided.

(highlighting by VitiSynth)

Link to paper-

Partially indexed reference.

View Interactions

VitiSynth Review
Go Back


Publication Details

Published: 2020
Publication: SpringerLink
Issue: 2020 Management and Marketing of Wine Tourism Business
Author: Santini C 2020


Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Testimonials.. Read more