ADVANCED INTERACTION SEARCH

VitiSynth Full Entry

Reference: Welcome to My House, Do You Like the Neighborhood? Authenticity Differentiation Within Strategic Groups of Wineries
Key Statements

Abstract-

Wineries differentiate themselves by creating a sense of authenticity. Wineries will do this by engaging in sensemaking to understand their environments and sensegiving to influence consumer perceptions of authenticity. Oftentimes, wineries can identify themselves within a geographic region, which provides benefits like participation in strategic groups. This chapter identifies four differentiation approaches used by wineries to develop authenticity: appellation, tourism, terroir, and storytelling. The benefits of participating in a strategic group allow wineries to collectively craft a sense of regional authenticity by appellation differentiation from other regions, as well as through tourism. However, wineries also need to differentiate within their respective strategic groups by creating authentic differences. Differentiation within a strategic group can be based on the terroir of the winery property to make the wine produced appear more authentic. Storytelling allows wineries to shape narratives about wines and wineries to create an authenticity unique to the winery. There are thus beneficial approaches to developing authenticity for a winery both within and between strategic groups.

(highlighting by VitiSynth)

Link to paper-

https://link.springer.com/chapter/10.1007/978-3-319-75462-8_14


Partially indexed reference.

View Interactions

VitiSynth Review
Go Back

Vitisynth

Publication Details

Published: 2020
Publication: SpringerLink
Issue: 2020 Management and Marketing of Wine Tourism Business
Author: Downing J A 2020
Recommendation:

NOT SET

Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Testimonials.. Read more

test