ADVANCED INTERACTION SEARCH

VitiSynth Full Entry

Reference: Scarecrows- An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences
Key Statements

Abstract-

Despite the boom of research on wine tourism experiences, most of the studies focus on creating typologies of experiences (mainly based on the 4Es framework) neglecting to explain how and why customers get engaged with wine tourism activities and how one can trigger and motivate customer engagement to achieve positive customer value outcomes. This chapter explains how the combination of art, cultural heritage and wine can be used for designing engaging and meaningful wine tourism experiences that can contribute to the personal development and transformation of wine tourists. To achieve this, the chapter adopts a cultural ecosystems and landscape approach for conceptualizing winescapes and understanding their role and impact on wine tourism experiences. A case study based on the Scarecrow art exhibition taking place at Domaine Sigalas is used for showing the applicability and implications of the theoretical arguments. The case study shows how the use of art within a cultural winescape context can stimulate and nurture multi-dimensional wine tourism experiences that can in turn result in transformational and developmental customer benefits.

(highlighting by VitiSynth)

Link to paper-

https://link.springer.com/chapter/10.1007/978-3-319-75462-8_16


Partially indexed reference.

View Interactions

VitiSynth Review
Go Back

Vitisynth

Publication Details

Published: 2020
Publication: SpringerLink
Issue: 2020 Management and Marketing of Wine Tourism Business
Author: Sigala M 2020
Recommendation:

NOT SET

Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Testimonials.. Read more

test