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Reference: An Emerging Wine Region- Tourism, Education and Sharing the ‘Love’
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Abstract-

This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

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Link to paper-

https://link.springer.com/chapter/10.1007/978-3-319-75462-8_18


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Publication Details

Published: 2020
Publication: SpringerLink
Issue: 2020 Management and Marketing of Wine Tourism Business
Author: Robinson R N S 2020
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