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Reference: New Clairvaux Vineyards- Monastic Differentiation and the California Wine Market
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Abstract-

This case provides an in-depth look at a winery located at a monastery. Background information is provided to identify approaches for the winery to differentiate itself and to create a sense of authenticity. The decisions for the winery are how to differentiate itself by working within a strategic group and what aspect of the winery should be used to craft authenticity. The purpose of the case is to understand the different ways wineries can gain a competitive advantage.

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Link to paper-

https://link.springer.com/chapter/10.1007/978-3-319-75462-8_19


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Vitisynth

Academic association dedicated to vine, grape and wine sciences publishing open access scientific articles

Publication Details

Published: 2020
Publication: SpringerLink
Issue: 2020 Management and Marketing of Wine Tourism Business
Author: Downing J A 2020
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