VitiSynth Full Entry

Reference: You’re Not A Teetotaler, are You? A Framework of Nonalcoholic Wine Consumption Motives and Outcomes
Key Statements


There is increasing academic and public interest in the rise of nonalcoholic (NA) beverage options. As a whole, the nascent stream of research on NA consumption has generated some important insights into the demand and attractiveness of NA options to consumers. However, we know little about how the social context both influences and is influenced by NA wine consumption. This paper examines how the motives, social contextual factors, and outcomes may differ for NA wine consumption. We apply signaling theory to develop our formal propositions and present the results of a netnography study, which provides the initial corroboration of our conceptual model. Finally, we discuss the implications of our model and directions for future scholarship in this important area of wine research.

(highlighting by VitiSynth)

Link to paper-

Partially indexed reference.

View Interactions

VitiSynth Review
Go Back


The Wine LoT (List of Things): The most comprehensive ontology of everything related to wine ever created. Browse the ontology via the Advanced Interaction Search.

Publication Details

Published: 2020
Publication: Journal of Food Products Marketing
Issue: 2020 Online June 2020
Author: Johnson C D 2020


Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Testimonials.. Read more