ADVANCED INTERACTION SEARCH

VitiSynth Full Entry

Reference: COUPLE ROLES IN WINE PURCHASE DECISIONS- A STUDY OF BULGARIAN RESIDENTS
Key Statements

Abstract-

In our study, we explore the perceptions about couple roles in wine purchase decisions for Bulgaria, a traditionally wine producing and wine consuming country. We use a survey with questions on preferences in taste and purchasing habits, besides the core questions about couple roles in the three phases of the purchase process. Our main findings are that Bulgarian respondents consider the decisive power of both spouses as equal, with both partners having their say in all three phases of the process. Our results differ from previously obtained results about alcohol purchase decisions, where it was found that the husband has more power in alcohol purchases than the wife. We argue that wine could be regarded as differing from the rest of alcohol beverages, being a special product category.


(highlighting by VitiSynth)

Link to paper-

https://www.researchgate.net/profile/Bassel_Diab/publication/342124082_BASIQ_2020_Conference_proceedings/links/5ee37056458515814a583fe1/BASIQ-2020-Conference-proceedings.pdf#page=655


Partially indexed reference.

View Interactions

VitiSynth Review
Go Back

Vitisynth

Publication Details

Published: 2020
Publication: BASIQ 2020
Issue: 2020 2020
Author: Boshnakov P 2020
Recommendation:

NOT SET

Related Video

None for this Entry

Related Audio

None for this Entry

Discuss this Entry

No related discussions available.

Join Discussion

Latest Discussions
Special Report

Date: 19th April 2020
Vine Synth:Growth stage:VS 4 Flowering:VS 4c Bud development:VS 4c.2 Differentiation of main axis of anlage into inflorescence rachis primordium or tendril primordium

The development of inflorescence primordia (IP) is clearly described i...Read more

Date: 16th February 2020
Admin Synth:Guides:Data standards:Colour codes

I think it would be very useful if we have standard colour codes for e...Read more

Date: 29th October 2015
Reference:Journal:Weed Technology:2015:Online October 2015:Devkota P 2015:Influence of Spray Solution Temperature and Holding Duration on Weed Control with Premixed Glyphosate and Dicamba Formulation

Pesticides in general are chemical products, therefore the quality of ...Read more

Testimonials.. Read more

test